From boutique stays to luxury resorts, Spain’s top hospitality brands are handing over the handlebars to Bicelo.
By combining premium e-bikes with Joyride’s connected mobility platform, Bicelo built an automated hotel e-bike rental service that’s privately branded, remotely managed and trusted by hundreds of hospitality partners across the country.
In this case study, get a glimpse of Bicelo’s fast path to success:
Fleet Type
Originally designed in Stockholm, Bicelo e-bikes are built with hotel guests in mind. They’re easy to ride, adjustable for any rider, and equipped with puncture-resistant tires and a spacious front basket—ideal for shopping or sightseeing. With a top assisted speed of 25 km/h, they offer a smooth and safe way to explore.
Bicelo first introduced these bikes by selling them directly to hotels. While hospitality managers loved the product, most weren’t equipped to handle bookings, maintenance or daily fleet operations.
Challenge
As interest from amenity managers increased, Bicelo’s founders saw an opportunity: build an end-to-end bike service tailored to high-end hospitality. With their own vehicle production already in place, Bicelo just needed IoT and smart software to bring their idea and vehicles to life.
Solution
Since day one, Bicelo has used Joyride’s shared mobility platform to power their business. This includes branded vehicle rental apps, backend fleet management software, real-time GPS tracking, AI operational tools and 24/7 customer support.
With sophisticated payment features, and Apple Pay and Google Pay built into the Rider App, international guests simply use their smartphones to locate, unlock and pay for their ride. Backed by intelligent fleet management tools and a stellar team, Bicelo has supported tens of thousands of rides—and without adding overhead to hotel management operations.
Bicelo's partner chains include
Accor, Catalonia, Eurostars, Fergus, Globales, Hilton, Hyatt, Iberostar, IHG, Ilunion, Marriott, MELIÃ, Mercer, Palladium, Radisson, SLS, Santos, Yurbban, Zel, H10
“You can’t just place bicycles at any hotel and simply sit back and wait for the cash to come in. There’s a lot of fine tuning and testing, and the Joyride platform has been a great tool for us to get where we are today.”
Anders Brusewitz Dahlberg, Co-Founder & CEO, Bicelo
E-bikes as an amenity
Bicelo’s B2B2C business model is built for simplicity: no startup costs to the hotel, no bulky charging docks required on-site and no staff needed to run a rental kiosk. The bikes are self-serve, payments are digital and support is available 24/7 through Bicelo’s branded Rider App.
With the Joyride platform running behind the scenes, revolving doors at hotels and resorts equal recurring revenue for Bicelo. It’s a true plug-and-play amenity that generates value for guests and hospitality partners alike.
Key rental app features
- Download, Unlock & Ride
With a quick sign-up process, an intuitive interface (multilingual) and secure payments, guests are on their way within a couple of minutes. - Group Ride
Guests can rent up to four Bicelo e-bikes with one account, making it simple for families and travel companions to travel together. - In-App Banners
Using Joyride’s in-app banner feature, Bicelo prompts guests to engage with self-guided audio tours that share local legends, hidden histories and must-see sights in Barcelona, Málaga and Palma. - Grace Period
A 10-minute grace period, configured in the Joyride dashboard, prevents charges for short rides and helps reduce billing-related support tickets. - Smart Parking & GPS Tracking
Guests are required to return the bike to their hotel, where Bicelo routinely charges and services the fleet. Parking zones provide in-app guidance and built-in GPS tracking helps Bicelo keep tabs on their assets at all times.
Automated hotel e-bike rentals
The Joyride Dashboard acts as Bicelo’s remote command centre to monitor ridership trends and user behavior across hundreds of private hotel fleets. Live maps, vehicle status alerts and event logs help their team stay ahead of potential issues—proactively protecting the guest experience and ensuring their service maintains five-star standards.
120+
Fleets across Spain
90+ mins
Average trip duration
95%
Positive trip ratings
“Reliability, flexibility and quick support–that’s why we’ve stayed with Joyride. 5 years on and we’re still happily working together.”
Anders Brusewitz Dahlberg, Co-Founder & CEO, Bicelo
Start your own e-bike rental service
Running a successful shared mobility service takes more than electric vehicles. You need the right software to manage rentals, track performance and keep operations running smoothly behind the scenes.
Hotels and resorts are in constant need of clutter-free, guest-first vehicle rental systems that are automated. Whether you’re a hotel or a third party service, Joyride simplifies and streamlines the entire process of selecting vehicles and scaling a fleet that guests love—and hotel partners are proud to offer. Learn more here.
