Everything You Need to Know about Micromobility

Running a sustainable transportation business is great, but it’s even better when you can attain profitability. Success in micromobility is achieved by having the know-how and resources to put your customers and community front and center.

If you’re looking to launch or grow a shared mobility network, then you first need to know the most commonly asked questions about the industry. Let’s start:

Joyride Micromobility and shared mobility hub

What is Micromobility?

Micromobility, or shared micromobility, refers to a range of lightweight vehicles that travel at speeds typically below 15 mph (25 km/h). The technology took off in 2016 with connected bicycle, scooter and moped-sharing services, but some companies have been around much longer than that.

Whether bikes, scooters, or multi-modal fleets, an nearly 300 North American cities offered at least one public micromobility service in 2021.Operating through either free-floating (dockless) and docked models, shared mobility companies clocked 139 million rides in the US alone in 2019. Micromobility is now growing faster than car-sharing (or ride-hailing) and is expected to become the most common way for people to travel in cities by 2030.

The Basics of Shared Micromobility

What is Micromobility?

Micromobility, or shared micromobility, refers to a range of lightweight vehicles that travel at speeds typically below 15 mph (25 km/h). The technology took off in 2016 with connected bicycle, scooter and moped-sharing services, but some companies have been around much longer than that.

Whether bikes, scooters, or multi-modal fleets, an nearly 300 North American cities offered at least one public micromobility service in 2021.Operating through either free-floating (dockless) and docked models, shared mobility companies clocked 139 million rides in the US alone in 2019. Micromobility is now growing faster than car-sharing (or ride-hailing) and is expected to become the most common way for people to travel in cities by 2030.

The Basics of Shared Micromobility

Benefits of Micromobility

There are a ton of reasons why entrepreneurs and city businesses have taken up micromobility as a primary or secondary source of income. Explore our top benefits below.

Ecological

DECREASING ENVIRONMENT FOOTPRINT
Sharing vehicles is a sustainable solution for transport and congestion problems in crowded cities. Bikes have conveniently replaced car rides to travel short distances with ease.

Economical

OFFERING AN AFFORDABLE MODE OF TRANSPORT
Micromobility devices are relatively more affordable than a car or a motorbike. Besides upfront costs, they do not need fuel or major maintenance. For short trips, shared micromobility systems are cheaper than public transport to move to and from within short distances. Many micromobility rental companies offer alternative payment methods, meaning you don’t need a credit card to ride.

Innovative

INCREASING INDUSTRY CREDENTIALS
Given that micromobility resolves several problems at one go, it has built a sense of community among riders. From resolving city traffic to saving CO2 emissions and personal time, it has been a turnkey solution for users 
and fleet managers alike.

Profitable

BUILDING YOUR BUSINESS
Our fleet owners have been able to move up the ladder quickly. The amount invested in micromobility comes back to you in three months with 30% profit margins. Beyond city-focused public fleets, there’s tons of opportunity within B2B models–such as rental vehicles at hotels, college campuses, corporate complexes and more. The possibilities are endless.

How to Start
Your Shared Micromobility Business

Joyride’s goal is to enable anyone to capture a piece of the multi-billion-dollar micromobilty market. We get entrepreneurs started by sourcing and purchasing their most compatible vehicles, assisting with insurance and RFP permits, and then syncing your vehicles with our world-leading software platform. Using a platform like Joyride, your business operates with a white-label Rider app, full backend management system and a ton of automated tools and customer support networks.

Read our strategy-rich handbook that delves into everything you need to know about launching a scooter-sharing service. Download it now for free.

Brush Up on the Essentials with Joyride Academy and Garage

Joyride Academy

Your online learning hub for everything micromobility.

Get inspired, learn, connect and gather all the support and resources you need to dive into the multi-million-dollar industry. Our content comes from over 9 years of unmatched experience in micromobility.

Joyride Garage

All the hardware you need to operate a fleet of shared electric vehicles.

Overcome supply chain hurdles and find the best match for your fleet with top-tier electric vehicles and parts. Industry-low pricing and fast shipping are all at one place and on your own terms.

Don’t Believe the Hype?
Check the Stats.

The global micromobility market is forecasted to reach $195.42 billion by 2030

Allied Market Research

Stakeholders have invested more than $5.7 billion in micromobility startups since 2015.

Mckinsey & Company

Mobility services, including ride hailing and bike-sharing, are expected to generate annual revenue of $660 billion in 2030.

UC Berkeley Research

The shared micromobility market in China, Europe, and the US could reach $300 to $500 billion by 2030.

Mckinsey Research

The global micromobility market is forecasted to reach $195.42 billion by 2030

Allied Market Research

Stakeholders have invested more than $5.7 billion in micromobility startups since 2015.

Mckinsey & Company

Mobility services, including ride hailing and bike-sharing, are expected to generate annual revenue of $660 billion in 2030.

UC Berkeley Research

The shared micromobility market in China, Europe, and the US could reach $300 to $500 billion by 2030.

Mckinsey Research

Micromobility Hub

Share a Fleet, Keep the Change

Micromobility is the way forward for shared operators looking to maximize their business and make a major environmental impact. It’s time for you to shift the gears, too, if you haven’t already. Power up your business with Joyride.

Hardware brochure

2022 Micromobility Guide