Everyone wants to make money. In this post, we take a detailed look at the costs of running a scooter share.
Global scooter company Bird recently released data related to the gross profit margin, which came in at 19%. However, the company projected a rise to 33% in the “near term.” The breakdown is as follows:
These figures do not include fixed costs.
One of the important takeaways is that Bird has indicated that it thinks it is easily achievable to increase that margin to 33%, equaling $1.20 on the average ride.
Nonetheless, we calculate based on the 19% indicated by Bird as its current margin. Below, there are two tables detailing gross and net revenue. Note: this is the daily revenue and profit.
Gross revenue
Net revenue (19% margin)
These figures are not a guarantee. Additionally, there are obviously additional capital costs that must be considered. Nonetheless, even as a rough exercise in accounting, these figures do show some serious revenue potential within a mobility platform.
