Making Bank: Scooter Share Profits and Margins

100 dollar bills

Everyone wants to make money.

In this post, I want to break down the costs of running a scooter share, as well as generate a handy chart that shows gross and net revenue based on margins reported and my own estimates/analysis.

Bird recently released data related to the gross profit margin, which came in at 19%. However, they projected a rise to 33% in the “near term.” The breakdown is as follows:

breakdown of average ride revenue for electric bikes and scooters

These figures do not include fixed costs.

One of the important takeaways is that Bird has indicated that they think it is easily achievable to increase that margin to 33%, equaling $1.20 on the average ride.

Nonetheless, I will calculate based on the 19% indicated by Bird as its current margin. Below, there are two tables detailing gross and net revenue. Note: this is the daily revenue and profit.

Gross Revenue

chart breakdown of revenue costs

Net Revenue (19% Margin)

data breakdown of net revenue

These figures are not a guarantee. Additionally, there are obviously additional capital costs that must be considered. Nonetheless, even as a rough exercise in accounting, these figures do show some serious revenue potential within a mobility platform.

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