Electric scooter-sharing market size, by the numbers

scooter share market

As micromobility market predictions continue to circulate and more pilot programs pop up across the globe practically daily, it’s helpful to have a solid understanding of what the electric scooter-sharing market size looks like now–and what the numbers hold for the future.

Here’s a snapshot of some key scooter-rental industry stats and how global Joyride operators are fitting into the equation: 

  • The US and European markets for shared e-scooter services are expected to reach at least US$12 billion by 2025, according to Statista. In China alone, the scooter-sharing market will top more than US$6 billion over the next five years. 
  • Overall, the global micromobility market is expected to reach US$31.93 billion by 2029 at a CAGR of 11.95%, according to BIS Research
  • North America is the largest market for kick scooter-sharing operations. By the end of 2018, approximately 85,000 electric kick scooters were available for sharing purposes in North America, based on P&S Intelligence research. However, Europe is the largest market overall for scooter sharing (including other electric vehicles, such as mopeds).
  • More than US$6 billion has been invested into the micromobility space (scooters, e-bikes and mopeds) since 2018. The majority of those dollars (US$4.8 billion) were raised in the first three quarters of 2018 across 48 deals, according to PitchBook research. 
  • In the US, 84 million trips were taken on micromobility vehicles in 2018, 38.5 million of which were on a shared electric scooter (NACTO).
  • India became the largest moped fleet operator worldwide in 2019, as the country holds between 15,000 to 20,000 sharing vehicles, according to P&S Intelligence. 
  • In New Zealand, combined imports of e-bikes and electric scooters saw 130% YoY growth in November 2019, with nearly 9,000 units (via Oliver Bruce).
  • Madrid has one of the highest concentrations of scooter-share operators, with 18 companies currently holding licenses. In February 2019 alone, Madrid granted 8,600 shared e-scooter licenses. 
  • Paris, France is home to approximately 20,000 e-scooters, otherwise known as “trottinettes.” 
  • During Chicago’s four-month pilot program from June to October 2019, more than 405,000 rides were taken. The majority of trips occurred during evening rush hour on weekdays and on weekend afternoons. 
  • Africa’s electric scooter market size is expected to reach US$56.2 million by 2025, exhibiting a CAGR of 6.5%, according to Grand View Research.

As for Joyride…

  • More than 70% of Joyride micromobility operators are scooter-sharing companies.
  • Joyride saw significant growth across European markets in 2019, with presence up more than 300% across the continent last year. 
  • Since we’ve launched our more flexible pricing plan options, Joyride has seen small-scale operator market growth of more than 500% (among businesses with less than 100-vehicle fleets).

Check out our Resources section to learn more about the scooter-share market, and contact us to find out about Joyride’s software offerings. 

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